ETHOS COFFEE joiN the evolutioN

ev·o·lu·tion  [?vv? loo sh 'n]  n.  The process of "change" over the generations.

The ethos coffee caR is the next generatioN of mobile coffee to storm the nation. We are serving up the one thing coffee lovers are missing - A fresh new experience. ethos is driving coffee in a new direction by preparing our fresh roasted coffee, made-to-order at your doorstep. Once you've tasted our Code Orange Espresso you won't only see the difference, you'll feel the difference!

driviN' coffee iN a neW directioN

ethos coffee co. is introducing an exciting new concept that will revolutionize the coffee industry and rejuvenate the demand for mobile service. Our trendy 2008 Scion xB is leading the evolution as the first coffee caR of its kind. An efficient layout enables our baristas to prepare specialty coffee beverages with ease. The caRs are equipped to serve an entire menu of hot and cold beverages. Our state-of-the-art xB's are fully self-contained and functional for both indoor and outdoor use. It's never been done like this before!

The caR ConcepT ~ aka The scioN schiZo'

We are the pioneers who have laid the foundation for a new movement that will transform mobile service in the U.S. Upon arrival, we are set up and ready to serve our specialty coffee within minutes. The ethos coffee caR gives us instant recognition, a strong marketing advantage, and unlimited opportunity. The freedom of mobility allows us to be the first to capture populated markets with our signature process for serving coffee.

scioNara - leaviN' the coMpetitioN behinD"

What began as a marketing initiative has virtually "evolved" into a breakthrough business opportunity. Using the converted 2008 Scion xB, we are able to serve a market that is currently very difficult to reach nationwide. The coffee car fleet generates an unbelievable amount of excitement. Our brand and culture will enable us to build a powerful and visible presence in every new market we enter.

hooK US n' booK US:

Starting in mid-December 2007 The COOLEST coffee caR on the planet will be cruising the streets around the Johnson County, Kansas City metro.

On evenings and weekends, the ethos coffee caR attends festivals, large concerts, and professional sporting events. If you're looking for an exciting way to draw a crowd with a cool and trendy edge - look no further! The coffee caR is the new mobile authority!

We attend the following:

aRt Gallery shoWs       birthDay paRties       blocK paRties     bonFires

caR shoWs      comPany      picNics     coNcerts     coNferences      conVentions

corPorate eVents      dinneR paRties      emP. appreciatioN exhiBitions

faiRs     festiVals      gatheRings graDuations

granD opeNings      holiDay paRties      iN & outdooR shoWs

receptioNs     schooL eVents      spoRting eVents     traDe shoWs

priciNg:

We charge a service fee of $50.00 per hour, per vehicle when booking events. All drinks are made-to-order and can be purchased in two ways:

1.Pre-paiD drinks - You can buy drink tickets in advance to hand out to all of your friends or just start a drink tab and we'll take care of the rest.

2. Cash coffee baR - everyone springs for their own drinks. We also accept debit/credit cards for those who like plastic.

"gReat miNds drinK aliKe" ~If you'd like to experience the difference at your function, don't hesitate to invite us ~ The ethos coffee caR is ready to hit the road!

the ScooP oN ethos coffeeT

They said "it won't work", "it can't be done", "it will never happen". Well those comments are the beginning of every GREAT success story, and where ours begins. The ethos coffee caR is the next generatioN of mobile coffee to storm the nation. We have a serious passion for coffee and we are driven to do something new and exciting that will fundamentally redefine the mobile coffee industry.

We have a solid business model, a sensational dark-roasted coffee, an experienced management team, and an "innovative concept" that's the first of its kind. The ethos coffee caRs are equipped to serve an entire menu of hot and cold beverages. Our caRs are fully self-contained and functional for both indoor and outdoor use. It's never been done like this before! So, buckle up and enjoy the ride.

ethos defiNed

e·thos  [ee tho'ss] n. The Greek word "ethos" means the spirit or culture of a community that brings people together.

ServiN' it uP, ethos sTyLe

If it has anything to do with coffee, it has everything to do with ethos coffeeT. From our fresh, hot specialty coffee to our rich blended coffee - nobody serves up premium beverages like we do. It starts with our premium Code Orange Espresso and it ends with our signature process for serving your made-to-order beverage right at your doorstep. crazy existence, the world can never be the same!

coMinG SooN!

We loVe YoU!

fraNchise coMing sooN!

Imagine a business opportunity that took you everywhere there's FUN - Sporting events, Festivals, Concerts, Trade shows, Community events, Conventions, Corporate events, School activities, and Parties. The opportunities are endless! We will soon be launching a franchise opportunity that will incorporate our solid business model. In addition to operating your own business you will have the advantage of the ethos coffeeT brand, our proprietary blend, leadership, training, and ongoing support.

To learn more about how you can become a part of the fastest growing trend in the coffee industry contact us today.

KeY beNefits:

- Own your own business                               

- Go where the fun is                                      

- Easy to operate

- Economical and inexpensive start up

- Invaluable service strategy

- Freedom of mobility

- Proprietary operating system

- Private reserve coffee blend

- Competitive edge

- Experienced leadership team

- Marketing system and support

- Minimal staffing needs

- High earning capabilities

- Unlimited sales potential

Sign up using the registration form below!

inVestmenT oppoRtunites

Custom-built mobile cafes equipped with state of the art espresso machines have been serving customers around the world. In Europe, small cars have been converted into mobile cafes and are extremely popular. However, in the U.S. this industry is significantly smaller and the vehicles being utilized are large trucks or vans. As the largest consumers of coffee in the world, the U.S. market offers enormous potential for this unique business by using a smaller, more appealing vehicle.

This industry is virtually untapped and provides an ideal environment for a mobile coffee company with rich opportunity for success. The mobile coffee service industry enjoys the advantage of serving a broad market, while remaining very flexible and convenient. The business model is so unique that it does not compete directly with fixed coffee shops, drive thru, or small kiosk locations. By focusing on key markets, the ethos coffee cars are able to serve clients and customers with less competition than any other coffee business opportunity available.

To learn more about how you can become a part of the fastest growing trend in the coffee industry contact us today.

KeY beNefits:

- High earning capabilities

- Strong operating margins

- High profit margin

- Low cost of goods

- Low labor costs

- Equipment lease options

- Proprietary operating system

- Private reserve coffee blend

- Competitive edge

- Economical and inexpensive start up

- No site development costs

- Ease of entry into new markets

- Easy to operate

- Invaluable service strategy

- Freedom of mobility

- Experienced leadership team

- Marketing system and support

- Sponsorship opportunities

Sign up using the registration form below!

Welcome to the next generatioN of mobile coffee.

We're driving coffee in a new direction by preparing our fresh roasted coffee,

made-to-order at your doorstep. Buckle up and enjoy the ride!

envIronMent - ethos RedefiNed!

David De Rothschild, founder of Adventure Ecology said it best "I am a strong believer in the Native American proverb 'We don't inherit the earth; we are merely borrowing it from our children.'

WHAT WE DO - One of the best ways to ensure eco-friendly practices is to implement them from the beginning. Not everything we do is on a grand scale, but the old saying is true, "every little bit helps." All of us at EC ~ ethos coffee are aware of the impact we have on the environment. This awareness informs many of our decisions from our office and commissary, to how we roast our beans. We have recently acquired a state of the art afterburner that will eliminate smoke and odor during the roasting process; most importantly it will reduce VOC's (volatile organic compounds) by 90%.The CO2 emissions are virtually eliminated "simply by having an afterburner".  :) We're proud to have one!

SOME OF THE OTHER THINGS WE DO - our partners agreed to buy three 150cc Robot scooters with California carburetors that get about 80 miles per gallon to reduce the costs we're incurring at the gas pumps. It costs about $2.75 each time we fill up. NICE!

We try to show respect for our neighbors, the environment, and the areas we bring coffee to; we aren't where we'd like to be yet but our goal is to make every effort to be environmentally conscious and to do our part to reduce our environmental impact through recycling and waste reduction.

THE FUTURE - ethos coffee co. will incorporate the WE "energies of tomorrow" program ~ renewable sources like biomass decomposition, small hydroelectric plants, solar energy, and BIG in the Midwest-Wind power. Since gas will be one of our biggest expenditures we will also be looking at gas friendly and gas free technologies such as E85 ethanol, hybrids, electric, and fuel cell systems that use zero gasoline and produce zero emissions.

greaT miNds drinK aliKe

If there's one thing ethos coffeeT is serious about, it's making the best coffee possible. To achieve this, we needed to work with the best. The mad coffee scientists at Sleepless CoffeeT have been roasting coffee in Seattle for years and are obsessed with striving for the perfect cup. Together, we're keeping the edge in coffee roasting by bringing you our signature Code Orange Espresso blend. Our coffee speaks for itself because great coffee says it all.

breW RevieW

Here are a few tips for brewing the ultimate cup of ethos coffee. No worries, we're not talking about rocket science, just a few things to make sure you're getting the most out of your ethos coffeeT beans.

Using a French press (aka press pot) is hands down the best way to enjoy our coffee at home. All you need is a timer and some freshly ground ethos coffee. It's that easy!

Step 1: Fill French press with hot water to heat the glass and then empty it. Add 4 spoonfuls of ethos coffee to the French press. Feel free to adjust this amount to your tastes.

Step 2: Pour boiling water evenly over coffee grounds, leaving about 2 inches of space at the top. Position the French press top so the screen is resting on the surface and set     

timer for 5 minutes.

Step 3: Once timer goes off, push the press slowly into the pot, forcing the grounds to the bottom. Then pour and Enjoy! Makes about 2 cups.

Another great way to prepare our coffee is with an espresso machine. Since our blend was created for pulling thick creamy shots, you can't go wrong. Here are a few suggestions:

     - Fresh bottled or filtered water

     - Use a fine grind

     - Pour steamed milk over shots right away

And finally, if a drip brewer is more your style, we recommend you just brew what you need. Brewed coffee is always best when it's hot and fresh.

KeepiN'' iT fResh

For storage, we recommend storing whole beans in an airtight ceramic canister that blocks light. If stored at room temp, beans will stay fresh for one to two weeks. Resist the urge to store your ethos coffeeT beans in the fridge and/or freezer, which can affect taste and quality. If you want your coffee to taste as fresh as possible, grind it just before you make a new pot.



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